Services - Red Velvet WM Events Sdn. Bhd.

Activating Your Brand From Ground to Shelf

End-to-end field marketing for FMCG brands across East Malaysia and Brunei. No outsourcing, just execution you can trust.

Key Categories of our Services

1. Shopper Marketing

We craft campaigns that influence purchase decisions at the point of sale — through sampling, product placements, and in-store visibility strategies. By understanding shopper behavior, we help brands connect with the right audience at the right moment, driving trial and conversion where it counts most.

In-Store Activation

Roadshows & Events

Promoter Management

2. Trade Marketing

Our trade marketing support ensures your campaigns align with retailer strategies and sales targets. From product launches and price promotions to display contests and loyalty programs, we help brands strengthen relationships with trade partners and boost retail performance across all channels.

Merchandising Services

Sales Rep Management

POSM Management

3. Logistics & Warehousing

We offer integrated warehousing, inventory control, and distribution for your campaign materials — including POSM, samples, and uniforms. Whether in urban centers or remote areas, our logistics network ensures timely, accurate deliveries to support smooth execution across Sarawak, Sabah, and Brunei.

Storage & Inventory

Warehousing

Supply Chain Management

4. IT & Systems (RetailAIM™)

Our proprietary RetailAIM™ platform gives you live access to campaign data — from promoter check-ins to sample distribution and stock visibility. We combine digital tools with human oversight to ensure transparency, accountability, and measurable impact at every activation point.

User Subscription

Quick View & Customization

Power BI

5. Custom Solutions / Others

Have a unique request? We tailor campaigns to your brand’s needs — whether it’s a festive cultural activation, school-based campaign, or hybrid digital-on-ground experience. Our local teams are flexible, fast-moving, and ready to turn even the most niche ideas into reality.

Content Management

Visual Merchandising

Production & Creative

Why Choose Red Velvet?

Everything is handled in-house — from staffing and logistics to reporting. No middlemen. No handoffs. Just results.

In-house Teams

Regional Coverage

Quality Control

Real-time Data

Let's Activate Your Brand

Share your goals — we’ll help you hit them.